ICICI Lombard kick-started the ‘Ride to Safety’ rally in Hyderabad
ICICI Lombard has touched many lives by creating awareness for life-saving road safety rules and the need for motor insurance
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Hyderabad: ICICI Lombard organized a ‘Ride to Safety’ rally under its CSR initiative in Hyderabad. Chief Guest Mahesh M Bhagwat, IPS, Additional Director General of Police, Railways & Road Safety, Telangana along with the Senior management team of ICICI Lombard flagged off the event which aims to raise awareness about road-safety measures among two-wheeler owners with children riding as pillion riders.
Around 500+ kids along with their parents from nearby schools participated in the rally and were given ISI-marked helmets and made them aware of non-adhering to the basic rule of safety and wearing a helmet.
ICICI Lombard adopted a two-pronged strategy, one to bring out a behavioral change in parents and children about road safety through customized direct contact programs and second by distributing child-specific ISI-marked helmets to children.
Since the inception of the program in September 2015, the company has touched ~6,00,000 lives by creating awareness for life-saving road safety rules and the need for motor insurance from a formative age.
In an important milestone, ICICI Lombard has distributed 2,97,000 + ISI-marked helmets to children and aim to distribute 1.5 lakh + helmets this financial year across India.
As per the IRDA guidelines ICICI Lombard is committed to increasing Insurance awareness through such CSR initiatives and keeping the promise of our brand ethos of “NibhayeVaade”.
